The crucial role of services in business and cities competitiveness.
September 7-9, 2017, Bilbao, Spain
Organised by Business Faculty & MIK, Mondragon University
Congress Center Euskalduna, Bilbao
Service scholars face new challenges within a more complex and inter-dependent world that needs to achieve a balanced, inclusive and sustainable growth. RESER 2017 will pay special attention to the servitization issue that is changing the business models of a lot of industries around the world. Basque Country is one of the leading regions in industrial development in Europe and now is facing with successful results the so called, industry 4.0 challenge which is generating great interest about the crucial role of services in this strategy.
This conference is a forum for presentation and discussion of inter-disciplinary, innovative studies in service research. Scholars and practitioners of management, marketing, engineering, economics, sociology, geography, urbanism, are invited to submit papers that explore and develop a multidisciplinary understanding of various service issues. Papers can be based on literature reviews, conceptual and empirical studies using qualitative, quantitative and mixed methods.
We sincerely invite your participation for this important event. Please submit the abstract by April 24th, 2017 and full paper by July 15th, 2017. All submissions will be subject to a double-blind review process. All accepted manuscripts will be published in the conference proceedings, under an ISSN reference.
Full paper: July 15th, 2017